Get a grip on your soap while you make it last longer! Our reusable earth friendly SoapStandle® attaches directly to the bar so it's easier to grip and it also allows air to circulate freely around it when not in use, prolonging the life of our handmade soap. We were skeptical too until we tried it. This is the best "soap dish" we've ever used (and we've used a LOT of 'em)! It's simply revolutionary. Made in the USA from 100% post consumer recycled waste. THE GOO STOPS HERE.